This Privacy Statement discloses the privacy practices for macrochromatic.com website. We are committed to protecting your online privacy. Please read the following to learn what information we collect from you (the “User” or the “End User”) and how we use that information. If you have any questions about our privacy statement, please email us.
1. Changes to Privacy Statement
We may change this Privacy Statement at any time by posting the revised Privacy Statement in the “Privacy Statement” section of the Website. The revised Privacy Statement is effective immediately when posted on the Website. It is the responsibility of each User to review the Website and the Privacy Statement periodically to learn of any revisions to this Privacy Statement. Your continued use of the Website after the effectiveness of such revisions will constitute your acknowledgment and acceptance of the terms of the revised Privacy Statement.
2. Types of Information Collected and Uses of Collected Information
We collect two types of information about our Website Users: Personally Identifiable Information and Non-Personally Identifiable Information.
Personally Identifiable Information.
Personally Identifiable Information is information that identifies a specific End User. When you engage in certain activities on the Website, such as creating an account, subscribing to our newsletters, posting a comment, submitting content and/or posting comment on our blog, filling out our contact us form (collectively, “Identification Activities”), we may ask you to provide certain information about yourself. It is optional for you to engage in an Identification Activity. If you elect to engage in an Identification Activity, however, we may ask you to provide us with certain personal information about yourself, such as your first and last name, mailing address, email address…. Depending on the activity, some of the information we ask you to provide is identified as mandatory and some is identified as voluntary. If you do not provide the mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity.
We may use Personally Identifiable Information to improve our marketing and promotional efforts, our product offerings, and to tailor your experience to the best. For example, if you send an email or post a comment we may use your comments and feedback to tell others about our services, and may post your comment in our marketing materials or on our Website. We may also use Personally Identifiable Information to troubleshoot, resolve disputes, accomplish administrative tasks, contact you, comply with applicable law, and cooperate with law enforcement activities.
Non-Personally Identifiable Information.
Non-Personally Identifiable Information is information that does not identify a specific End User. This type of information may include things like the Uniform Resource Locator (“URL”) of the website you visited before coming to our Website, the URL of the website you visit after leaving our Website, the type of browser you are using and your Internet Protocol (“IP”) address. We, and/or our authorized Third Party Service Providers, may automatically collect this information when you visit our Website through the use of electronic tools like Cookies.
We use Non-Personally Identifiable Information to administer the Website, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities.
3. Release of Personally Identifiable Information
We will not share your Personally Identifiable Information with other parties except as provided below:
4. Release of Non-Personally Identifiable Information
We use Third Party Service Providers to track and analyze Non-Personally Identifiable usage and volume statistical information from our Users to administer our Website and constantly improve its quality. Please note that this is not Personally Identifiable Information, only general summaries of the activities of our Users. Such data is collected on our behalf, and is owned and used by us.
5. Updating and Correcting Information
We believe that you should have the ability to access and edit the Personally Identifiable Information you provide us. You may change any of your Personally Identifiable Information by accessing the “My Account” page on this website.
We encourage you to promptly update your Personally Identifiable Information if it changes. You may ask to have the information on your account deleted or removed.
6. User Choices on Collection and Use of Information
As discussed above, you can always choose not to provide information, although it may be required to engage in a certain activity on the Website.
As a condition of creating an account or subscribing to our newsletter, we will send you Administrative and Newsletters emails. We will send you information regarding your account activity as well as updates about our resources. You cannot opt-out of Administrative Emails. “Administrative Emails” relate to a User’s activity on the Website, and include emails regarding a particular User’s account, requests or inquiries. In contrast to Administrative Emails, however, you do have a choice with respect to Newsletters Emails. Newsletters Emails advertise our resources and services. If you do not want to receive Newsletters Emails from us, you may elect to opt-out of receiving Newsletters Emails at any time after registering by e-mailing us at email@example.com, or by hitting the “unsubscribe” button at the bottom of any of our e-mails. When contacting us, please indicate your name, address, email address, and what Newsletters Emails you do not want to receive.
7. Security of Information
We take security seriously and take numerous precautions to protect the security of Personally Identifiable Information. You can access your Personally Identifiable Information on our Website through a password and your username. This password is encrypted. We recommend that you do not share your password with anyone. In addition, your Personally Identifiable Information resides on a secure server that only selected personnel have access to.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we employ commercially reasonable security measures to protect data, we cannot guarantee the security of any information transmitted to or from the Website, and are not responsible for the actions of any third parties that may receive any such information.
For your safety and protection, your credit card information is not stored on our servers. Our payment gateway provider, (Stripe), keeps this information encrypted and secure on your behalf.
8. Data Tracking
Other Tracking Devices.
We may use other industry standard technologies like pixel tags and web beacons to track your use of our Website pages and Newsletters, or we may allow our Third Party Service Providers to use these devices on our behalf. Pixel tags and web beacons are tiny graphic images placed on certain pages on our Website, or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, pixel tags and web beacons generate a Non-Personally Identifiable notice of that action. Pixel tags allow us to measure and improve our understanding of visitor traffic and behavior on our Website, as well as give us a way to measure our promotions and performance.
9. Privacy Statement of Third Party Websites
10. Miscellaneous Privacy Issues
Public Areas. We provide a commenting system areas on our Website where you can publicly post a comment. This information may be accessible by other users and may appear on other websites or web searches, and therefore this information could be read, collected, and used by others. No e-mail address is ever published when you login or post as a guest, however if you include your e-mail address in the comment itself you may receive unsolicited messages. We have no control over who reads your postings or what other users may do with the information you voluntarily post, so please use caution when posting any personal information.